This collar has 52 carats of diamonds – most dogs would probably be happier with 52 carrots. Made by I love Dogs Diamonds, the necklace (I refuse to keep referring to this as a ‘collar’, given that there is seemingly no place to engrave your furry friend’s name and address) costs an eye watering $3.5 million.

The only way to justify this would be to hand this out as the main award for 2021s ‘World’s Ugliest Dog’ champion. Given that this year’s competition was cancelled, it’s the least they can do.