Back when the reality television dreck known as Jersey Shore still polluted American airwaves, one of the breakout stars was Michael Sorrentino, aka The Situation. Taking full advantage of his 15 minutes of fame, Sorrentino endorsed numerous products while simultaneously teaching people to live the Jersey Shorelifestyle under the motto “GTL” (gym, tan, laundry).
The show was a ratings hit for MTV, so, clearly, many people liked Sorrentino. Many, many more, however, found him incredibly obnoxious. In fact, American retailer Abercrombie & Fitch offered him money to stop wearing their clothes, which were part of his “look.”The company was worried that their association with Sorrentino would hurt their image and offered him $10,000 to switch to another brand.
This didn’t work, so A&F changed tactics and launched a parody line called The Fitchuation, also promoting GTL. Maybe they were trying to annoy Sorrentino into dumping the brand, or it was simply a case of “if you can’t beat them, join them,” but the reality TV personality took them to court. He accused A&F of various charges, including false advertising for the $10,000 offer. Sorrentino argued that the money was a publicity stunt and implied his sponsorship. The judge ruled in the company’s favor on all counts and deemed the offer “undisputedly true.”