Promising Celeb Endorsements That Went Spectacularly Wrong of Iggy Pop Can’t Get Swiftcovered
In 2009, the “Godfather of Punk,” Iggy Pop, starred in an advertisement for British car insurer Swiftcover. He used the lines, “I got it swiftcovered. I got insurance on my insurance!” That would certainly imply that Iggy was insured by the company, but people soon pointed out that that would be impossible, as Swiftcover didn’t provide coverage for musicians.
A spokesperson for the company pointed out that they chose Iggy Pop because he was living life to the fullest, not because he was a musician. Even so, the advert received enough complaints to warrant an investigation from the Advertising Standards Authority (ASA), the UK’s advertising regulator. They ruled the advertisement misleading, since Swiftcover doesn’t provide insurance services to anyone in the entertainment industry.[The insurer was forced to remove the advertisement from broadcast but continued to use Iggy, even though he never became eligible for their services.