A 2003 profile in The New York Times called Ride one of the most famous women on Earth after her two space flights, and it was hard to argue with that statement. Ride could easily have cashed in on the slew of endorsements, movie deals, and ghostwritten book offers that came her way, but she passed on most opportunities to turn a quick buck.
Ride later made a few forays into publishing and endorsements, though. She wrote or co-wrote more than a half-dozen children’s books on scientific themes, including To Space and Back, and in 2009 she appeared in a print ad for Louis Vuitton. Even appearing in an ad wasn’t an effort to pad her bank account, though; the ad featured an Annie Leibovitz photo of Ride with fellow astronauts Buzz Aldrin and Jim Lovell gazing at the moon and stars. According to a spokesperson, all three astronauts donated a “significant portion” of their modeling fees to Al Gore’s Climate Project.