enna Mourey, better known to the world as Jenna Marbles, is arguably one of the biggest YouTube stars to ever be on the platform. She is the female YouTuber with the largest amount of subscribers ever, with over 20 million viewers on her channel. Jenna is considered to be a true pioneer and legend of YouTube culture, and a positive role model that people (kids and adults alike) have been glad to look up to. However, in 2020, Jenna became the greatest example of what happens when the toxicity of cancel culture backfires.
Despite the fact that Jenna is an extremely loveable human being with great values, some people took issues with jokes she made almost a decade ago, that were deemed by many to be racist and offensive. But, weirdly enough, that wasn’t the controversial part. The controversy that everyone talked about came a few days later when Jenna released an emotional video to acknowledge and apologize for the jokes, in which she explained that she never meant to hurt anyone and that there are no excuses for her jokes. And then, to everyone’s absolute shock, she announced that she was quitting YouTube for good, after 10 years of weekly videos.
No one saw this coming, and the internet went into a frenzy. Even the people who were actively cancelling her seemed to be distraught by her sudden departure, and while some thought that she would be back after a couple of weeks, Jenna’s channel is still abandoned today, over seven months later, along with all of her social media profiles. Nobody actually expected her to leave, and the sadness and scandal that came with the departure of one of YouTube culture’s original pioneers even peaked the attention of mainstream media outlets, who covered the story for weeks on end.