It is not a surprise that superhero movies are economically profitable. On average, a horror film makes almost $20 million in the domestic box office. In contrast, an average superhero movie can gross up to eight times that amount in the same market.
Undoubtedly, the genre of “supers” is more alive than ever. But it is lesser known that the commercial monster of superhero movies generates more money than almost any other entertainment conglomerate in the world.
In 2017, the superhero genre was the most successful of all, with revenues of $4.8 billion between eight major films of Marvel, DC, and Saban. In 2018, the situation repeated with even greater earnings.
At the end of 2018, the income generated by the eight superhero films with theatrical releases that year was between $7.5 billion and $8 billion. In fact, the genre represented 25.5 percent of total ticket sales in the United States.[
But superheroes are not only winners in the film industry. By 2018, the Marvel Cinematic Universe far surpassed any other movie franchise in terms of revenue. If we combine all the movies about Marvel characters, the brand represents the highest-grossing media franchise in the world, surpassing even the Pokemonfranchise and its $59 billion earnings.
With seven major releases of the genre in 2019, experts believe that the situation will only continue to improve for the superhero industry.