Beloved gaming giant Nintendo has taken a bit of a hit in recent years. The Wii U, their follow-up to the massively popular Wii console, was an attempt to combine the Wii’s interactive gameplay with high-definition graphics and an innovative touchscreen controller. While not a bad console, it was a tremendous flop and left many fans wondering whether Nintendo could possibly produce a next-generation console to compete with Microsoft’s formidable Xbox and Sony’s PlayStation juggernaut.
The short answer: Nintendo owns a 32 percent stake in the Pokemon Company and in Niantic Labs, and it is now going to have a great deal more cash to innovate with. Within six days of Pokemon Go’s release, Nintendo’s market value increased by fully 60 percent—to the tune of $12 billion. The financial impact on the company in the long run will be nothing short of staggering.
Pokemon Go is one of Nintendo’s first forays into the mobile market, and they recently announced the development of a new console—code-named NX—that is due to be released in 2017. One might shortly expect to see a revised plan of action from the company as they are currently receiving a sustained, massive influx of cash that has the potential to completely reshape the future of any company.