Many people know that travel has been suspended in most places, that people aren’t gathering, that a lot of vacation destinations are closed, and that most hotels are doing incredibly badly right now. In fact, they might continue to perform poorly for the rest of the year.
However, like all things business, a hotel isn’t a charity and guests don’t consider their business a charity, either. With all the people running out of money right now, those who do need a hotel are looking for rock-bottom prices. This makes room sales supercompetitive.
Currently, some hotels are offering such low competitive rates that they risk losing money on their rooms because they are not receiving enough revenue to cover all the overhead. Some hotel owners believe that having a fuller house will look better to their creditors.
At the end of the day, though, any hotel that is selling out right now is barely breaking even and may even be operating at a small loss.
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