Testing trivia:Small packaging strategy

Behavioral economists have conducted an experiment in which they handed a box containing 24 biscuits to the AB…

Behavioral economists have conducted an experiment in which they handed a box containing 24 biscuits to the AB group of testers, group A was a large package of 24 biscuits, and group B was 24 bags of individual small biscuits. The results showed that 24 large-pack biscuits A group of testers spent 6 days after eating, 24 bags of small packets of B group took 24 days to finish the biscuits, which shows that increasing or decreasing the steps will affect The intensity of human action.


Testing trivia:Small packaging strategy
Testing trivia:Small packaging strategy

Some people often pick up their mobile phones to brush their vibrato when they have time. As a result, the work done is delayed. This is because picking up the phone and touching the screen can make people tend to engage in less active activities. Therefore, there are planned steps to increase or decrease, which can effectively improve our work efficiency, reduce the steps for what we want to do, and increase the steps that we do not want to do. For example, we can put an APP icon that often wastes our time in a folder, so that when you open it, you add a step, or in order to adhere to the habit of running in the morning, you can wear sportswear the night before. Sleeping, etc., so that one step is reduced in the morning when running in the morning.

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